Hello, I’m Ismael .
A passionate Digital Designer based in Madrid.
I am a Product Designer and Senior UX/UI Designer, creating applications, responsive websites, and digital experiences for large brands, startups, design agencies, and small businesses.
Portfolio
Featured Projects
I have collaborated with a wide range of clients, from large brands to startups, developing tailored solutions focused on user experience. Here is a selection of some of my most recent projects.
These are some of the companies that have trusted me
and collaborated with me to create digital products for their businesses.
I design experiences that combine aesthetics and functionality. I apply the principles of Human-Centred Design.
I work with companies on a global scale, helping them create immersive and user-friendly digital experiences.
ABOUT ME
With specialized training in digital product design, I apply my experience to blend aesthetics, functionality, and innovation. My goal is to create modern, user-centered designs that bring your vision to life.
ABOUT ME
With specialized training in digital product design, I use my expertise to combine aesthetics, functionality, and innovation. My goal is to create modern, user-focused designs that bring your vision to life.

EXPERTISE
Areas of Digital Expertise
My expertise spans all key areas of digital design, from user experience to creating complete systems and designs. These are the disciplines where I add value to develop functional, attractive, and intuitive products.
UX design
UI design
User testing
Responsive websites
Ecommerce
SaaS products
Design systems
Native apps
Consulting
I help companies and teams optimize their digital strategy, clarify project ideas, and assess the usability of their products.
I seamlessly integrate into your team, bringing strategic insights and actionable steps to achieve your digital goals.
Digital Product Strategy
Idea Clarification
Usability Evaluation
DESIGN STACK
Work Tools
I use key tools for every phase of digital design, ensuring efficiency, consistency, and seamless collaboration across all my projects.
Figma
Main design tool for interfaces and interactive prototypes: From wireframes to final products, leveraging advanced features for consistency and efficiency.
FigJam
Collaborative space for brainstorming and user flows: Ideal for aligning design and strategy.
Notion /
ClickUp
Resource organization and task management: Ensuring clear communication and project tracking.
Slack
Real-time communication with teams and stakeholders: Facilitating smooth collaboration.
Framer
Visual web design platform: Allows for the creation of interactive, high-fidelity websites without the need for coding.
Shopify
eCommerce design tools: Optimized for an attractive and functional shopping experience.
REAL EXPERIENCES
What is it like working with me?
I’ve helped many companies create powerful designs for their products. Want to be the next?
Ismael has proven to be an excellent professional, adapting very quickly to the team and the project, which was quite a challenge due to the time constraints and its complexity, and he accomplished it impeccably. As a colleague, his positive attitude and willingness to collaborate with the entire team stand out.
Aitana Alonso - Ferrovial Senior UX/UI Designer
The collaboration with Ismael has been perfect; his work, disposition, adaptability, and way of working with the rest of the team have made it very easy to work with him. He is approachable, has technical knowledge and problem-solving skills, and is highly recommended. We will definitely work with him again at the next opportunity.
Arantxa Human Resources - Mobile One2One Ltd.
"Ismael's work was impeccable. His attention to detail and ability to propose creative solutions took our product to the next level. We will definitely work with him again."
Isaac Ruiz - CEO Azul Oscuro Producciones
"We had a project in mind, but we weren’t sure how to translate it into our website and especially into an app. We contacted Web Up Digital for advice, and we couldn’t be happier with the result. Very grateful."
Jaime Casanova Orts - Sprinter
"Ismael is not just a great designer but also a fantastic collaborator. His problem-solving skills and ability to propose creative ideas helped our product exceed all expectations."
Maria Torres - Co-founder of NexGen Apps
Co-founder of NexGen Apps
FAQ`S
Frequently Asked Questions
What services do you offer as a UX/UI designer?
Do you work as a freelancer or also as an employed worker?
What is your work process like?
What tools do you use for your projects?
Do you offer consulting services in addition to design?
Can you work on small projects or with startups?
What industries have you worked in?
How do you ensure that the design aligns with my business objectives?
What’s the average timeline for a project?
Didn't find the answer you were looking for?
Contact me at ismael.espa88@gmail.com
CONTACT
Let’s connect and work together!
Let’s talk and start creating something amazing together.
By browsing this website, you agree to our use of cookies. We use cookies to provide you with a better experience. Cookie Policy
REJECT
ACCEPT
Hello, I’m Ismael .
A passionate Digital Designer based in Madrid.
I am a Product Designer and Senior UX/UI Designer, creating applications, responsive websites, and digital experiences for large brands, startups, design agencies, and small businesses.
Portfolio
Featured Projects
I have collaborated with a wide range of clients, from large brands to startups, developing tailored solutions focused on user experience. Here is a selection of some of my most recent projects.
These are some of the companies that have trusted me
and collaborated with me to create digital products for their businesses.
I design experiences that combine aesthetics and functionality. I apply the principles of Human-Centred Design.
I work with companies on a global scale, helping them create immersive and user-friendly digital experiences.
ABOUT ME
With specialized training in digital product design, I apply my experience to blend aesthetics, functionality, and innovation. My goal is to create modern, user-centered designs that bring your vision to life.
ABOUT ME
With specialized training in digital product design, I use my expertise to combine aesthetics, functionality, and innovation. My goal is to create modern, user-focused designs that bring your vision to life.

EXPERTISE
Areas of Digital Expertise
My expertise spans all key areas of digital design, from user experience to creating complete systems and designs. These are the disciplines where I add value to develop functional, attractive, and intuitive products.
UX design
UI design
User testing
Responsive websites
Ecommerce
SaaS products
Design systems
Native apps
Consulting
I help companies and teams optimize their digital strategy, clarify project ideas, and assess the usability of their products.
I seamlessly integrate into your team, bringing strategic insights and actionable steps to achieve your digital goals.
Digital Product Strategy
Idea Clarification
Usability Evaluation
DESIGN STACK
Work Tools
I use key tools for every phase of digital design, ensuring efficiency, consistency, and seamless collaboration across all my projects.
Figma
Main design tool for interfaces and interactive prototypes: From wireframes to final products, leveraging advanced features for consistency and efficiency.
FigJam
Collaborative space for brainstorming and user flows: Ideal for aligning design and strategy.
Notion /
ClickUp
Resource organization and task management: Ensuring clear communication and project tracking.
Slack
Real-time communication with teams and stakeholders: Facilitating smooth collaboration.
Framer
Visual web design platform: Allows for the creation of interactive, high-fidelity websites without the need for coding.
Shopify
eCommerce design tools: Optimized for an attractive and functional shopping experience.
REAL EXPERIENCES
What is it like working with me?
I’ve helped many companies create powerful designs for their products. Want to be the next?
Ismael has proven to be an excellent professional, adapting very quickly to the team and the project, which was quite a challenge due to the time constraints and its complexity, and he accomplished it impeccably. As a colleague, his positive attitude and willingness to collaborate with the entire team stand out.
Aitana Alonso - Ferrovial Senior UX/UI Designer
The collaboration with Ismael has been perfect; his work, disposition, adaptability, and way of working with the rest of the team have made it very easy to work with him. He is approachable, has technical knowledge and problem-solving skills, and is highly recommended. We will definitely work with him again at the next opportunity.
Arantxa Human Resources - Mobile One2One Ltd.
"Ismael's work was impeccable. His attention to detail and ability to propose creative solutions took our product to the next level. We will definitely work with him again."
Isaac Ruiz - CEO Azul Oscuro Producciones
"We had a project in mind, but we weren’t sure how to translate it into our website and especially into an app. We contacted Web Up Digital for advice, and we couldn’t be happier with the result. Very grateful."
Jaime Casanova Orts - Sprinter
"Ismael is not just a great designer but also a fantastic collaborator. His problem-solving skills and ability to propose creative ideas helped our product exceed all expectations."
Maria Torres - Co-founder of NexGen Apps
Co-founder of NexGen Apps
FAQ`S
Frequently Asked Questions
What services do you offer as a UX/UI designer?
Do you work as a freelancer or also as an employed worker?
What is your work process like?
What tools do you use for your projects?
Do you offer consulting services in addition to design?
Can you work on small projects or with startups?
What industries have you worked in?
How do you ensure that the design aligns with my business objectives?
What’s the average timeline for a project?
Didn't find the answer you were looking for?
Contact me at ismael.espa88@gmail.com
CONTACT
Let’s connect and work together!
Let’s talk and start creating something amazing together.
By browsing this website, you agree to our use of cookies. We use cookies to provide you with a better experience. Cookie Policy
REJECT
ACCEPT
Hello, I’m Ismael .
A passionate Digital Designer based in Madrid.
I am a Product Designer and Senior UX/UI Designer, creating applications, responsive websites, and digital experiences for large brands, startups, design agencies, and small businesses.
Portfolio
Featured Projects
I have collaborated with a wide range of clients, from large brands to startups, developing tailored solutions focused on user experience. Here is a selection of some of my most recent projects.
These are some of the companies that have trusted meand collaborated with me to create digital products for their businesses.
I design experiences that combine aesthetics and functionality. I apply the principles of Human-Centred Design.
I work with companies on a global scale, helping them create immersive and user-friendly digital experiences.
ABOUT ME
With specialized training in digital product design, I apply my experience to blend aesthetics, functionality, and innovation. My goal is to create modern, user-centered designs that bring your vision to life.
ABOUT ME
With specialized training in digital product design, I use my expertise to combine aesthetics, functionality, and innovation. My goal is to create modern, user-focused designs that bring your vision to life.

EXPERTISE
Areas of Digital Expertise
My expertise spans all key areas of digital design, from user experience to creating complete systems and designs. These are the disciplines where I add value to develop functional, attractive, and intuitive products.
UX design
UI design
User testing
Responsive websites
Ecommerce
SaaS products
Design systems
Native apps
Consulting
I help companies and teams optimize their digital strategy, clarify project ideas, and assess the usability of their products.
I seamlessly integrate into your team, bringing strategic insights and actionable steps to achieve your digital goals.
Digital Product Strategy
Idea Clarification
Usability Evaluation
DESIGN STACK
Work Tools
I use key tools for every phase of digital design, ensuring efficiency, consistency, and seamless collaboration across all my projects.
Figma
Main design tool for interfaces and interactive prototypes: From wireframes to final products, leveraging advanced features for consistency and efficiency.
FigJam
Collaborative space for brainstorming and user flows: Ideal for aligning design and strategy.
Notion /
ClickUp
Resource organization and task management: Ensuring clear communication and project tracking.
Slack
Real-time communication with teams and stakeholders: Facilitating smooth collaboration.
Framer
Visual web design platform: Allows for the creation of interactive, high-fidelity websites without the need for coding.
Shopify
eCommerce design tools: Optimized for an attractive and functional shopping experience.
REAL EXPERIENCES
What is it like working with me?
I’ve helped many companies create powerful designs for their products. Want to be the next?
Ismael has proven to be an excellent professional, adapting very quickly to the team and the project, which was quite a challenge due to the time constraints and its complexity, and he accomplished it impeccably. As a colleague, his positive attitude and willingness to collaborate with the entire team stand out.
Aitana Alonso - Ferrovial Senior UX/UI Designer
The collaboration with Ismael has been perfect; his work, disposition, adaptability, and way of working with the rest of the team have made it very easy to work with him. He is approachable, has technical knowledge and problem-solving skills, and is highly recommended. We will definitely work with him again at the next opportunity.
Arantxa Human Resources - Mobile One2One Ltd.
"Ismael's work was impeccable. His attention to detail and ability to propose creative solutions took our product to the next level. We will definitely work with him again."
Isaac Ruiz - CEO Azul Oscuro Producciones
"We had a project in mind, but we weren’t sure how to translate it into our website and especially into an app. We contacted Web Up Digital for advice, and we couldn’t be happier with the result. Very grateful."
Jaime Casanova Orts - Sprinter
"Ismael is not just a great designer but also a fantastic collaborator. His problem-solving skills and ability to propose creative ideas helped our product exceed all expectations."
Maria Torres - Co-founder of NexGen Apps
Co-founder of NexGen Apps
FAQ`S
Frequently Asked Questions
What services do you offer as a UX/UI designer?
Do you work as a freelancer or also as an employed worker?
What is your work process like?
What tools do you use for your projects?
Do you offer consulting services in addition to design?
Can you work on small projects or with startups?
What industries have you worked in?
How do you ensure that the design aligns with my business objectives?
What’s the average timeline for a project?
Didn't find the answer you were looking for?
Contact me at ismael.espa88@gmail.com
CONTACT
Let’s connect and work together!
Let’s talk and start creating something amazing together.
By browsing this website, you agree to our use of cookies. We use cookies to provide you with a better experience. Cookie Policy
REJECT
ACCEPT